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	<title>Broken Blogs &#187; Web Browser</title>
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	<description>Into Ruin, I Am Sinking, Hostage of this Nameless Feeling.</description>
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		<title>Google&#8217;s Chrome &#8211; Why do you care?</title>
		<link>http://www.brokenblogs.com/2008/10/01/googles-chrome-why-do-you-care/</link>
		<comments>http://www.brokenblogs.com/2008/10/01/googles-chrome-why-do-you-care/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 16:06:35 +0000</pubDate>
		<dc:creator>The Broken Blogger</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google's Chrome]]></category>
		<category><![CDATA[Jason Spence]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Web Browser]]></category>

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		<description><![CDATA[Jason Spence has written some disparaging remarks about Google&#8217;s new browser named &#8220;Chrome&#8221; recently. Now I am not a &#8220;Google fanatic&#8221; (despite the theme of my blog) or web browser expert, but I would like to counter Jason&#8217;s article because I think he missed what Google was after. Jason seems to feel that Google created [...]]]></description>
			<content:encoded><![CDATA[<p><a title="About the &quot;J&quot; Man" href="http://www.blisslogs.com/about/" target="_blank">Jason Spence</a> has <a title="What's in a Name? -- Google Chrome" href="http://www.blisslogs.com/2008/09/11/whats-in-a-name-google-chrome/" target="_blank">written some disparaging remarks</a> about Google&#8217;s new browser named &#8220;Chrome&#8221; recently. Now I am not a &#8220;Google fanatic&#8221; (despite the theme of my blog) or web browser expert, but I would like to counter Jason&#8217;s article because I think he missed what Google was after. Jason seems to feel that Google created their browser to compete with Microsoft&#8217;s Internet Explorer and as such picked a name for their browser that was less than marketable.</p>
<p>But in order to understand what Google is after, you have to read what <a title="Google's Blog" href="http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html" target="_blank">they say</a> about their own browser.</p>
<blockquote><p>We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends &#8212; all using a browser.</p>
<p>On the surface, we designed a browser window that is streamlined and simple. To most people, it isn&#8217;t the browser that matters. It&#8217;s only a tool to run the important stuff &#8212; the pages, sites and applications that make up the web.</p>
<p>Under the hood, we were able to build the foundation of a browser that runs today&#8217;s complex web applications much better. By keeping each tab in an isolated &#8220;sandbox&#8221;, we were able to prevent one tab from crashing another and provide improved protection from rogue sites. We improved speed and responsiveness across the board. We also built a more powerful JavaScript engine, V8, to power the next generation of web applications that aren&#8217;t even possible in today&#8217;s browsers.</p></blockquote>
<p>Now Jason was right about one thing: Google is trying to compete with Microsoft. But he missed the application they are looking to compete against. Google isn&#8217;t out to compete with Microsoft&#8217;s IE, Google is going to compte with Microsoft&#8217;s Office, Microsoft&#8217;s Instant Messaging, and Microsoft&#8217;s product line in general. Google is looking to build the browser that is capable if utilizing a web site that publish all of those product lines from the Internet instead of the desktop.</p>
<p>Its a briliant move *if* they can quickly follow that up with that &#8220;killer app&#8221; online. Google already has <a title="Google's Writely" href="http://docs.google.com" target="_blank">Wrightly</a>, but they need to have more of an online presence with a more robust interface if they expect to compete in the application wars, and that is precisely why they build Chrome, to give them that edge.</p>
<p>So Jason, I agree that their name could have used more time in a conference room at Google headquarters before being chosen, and I agree that Google is trying to &#8220;stick it&#8221; to Microsoft, but I think its about the online application market, not the Internet browser wars.</p>
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